Privacy policy
Short version: there's no account, no sign-up, and nothing about your test result is stored. The long version covers cookies, analytics, and ads.
Maintained by the TestMyTraits team · Last updated 22 September 2026.
What information does this site collect?
None that identifies you personally. There's no account system, no sign-up, and no email required anywhere on the site. Test and quiz answers are scored in your browser — they are not sent to or stored on a server. Your result is only shareable because the letters and per-axis strengths are encoded directly into the page URL, not because anything was saved about you.
Does this site use cookies?
Only the categories described below — there's no first-party account or preference system that would need its own cookies. If analytics or advertising is active (see the next two sections), those third parties set their own cookies to do it.
Do you use analytics?
When enabled, this site uses Google Analytics (GA4) to understand aggregate traffic — which pages get visited, roughly how people arrive, and which content performs. GA4 uses cookies and similar technologies and may collect your IP address and general device/browser information. It does not receive your test answers or results. See Google's privacy policy for how they handle that data, and Google's Ads Settings page to opt out of personalised advertising and analytics use across Google services.
Does this site show ads?
Not yet, and not until a network like Google AdSense is actually approved and switched on — the code that would load an ad script stays inactive until then. Once ads are live, the network may use cookies to serve ads based on your visits here and elsewhere, in line with its own privacy policy. This section will be updated with the specific network's name once one is active.
What about links to other sites?
Pages here link out to sources like the International Personality Item Pool (ipip.ori.org) and, when ads are active, to advertiser sites. Those sites have their own privacy practices, which this policy doesn't cover.
Is this site directed at children?
No. This site isn't directed at children under 13, and we don't knowingly collect personal information from them. If you believe a child has provided us with information, contact us and we'll remove it — though as noted above, there generally isn't anything to remove, since no personal data is collected in the first place.
What choices do you have?
You can block or delete cookies in your browser's settings at any time; doing so may affect how analytics sees your visit but won't affect the test or quizzes, which run entirely client-side regardless. For Google specifically, the Ads Settings page lets you opt out of personalised ads, and the Google Analytics opt-out browser add-on blocks GA4 from that browser entirely.
Will this policy change?
Yes, most likely as ads and analytics actually go live rather than staying dormant. Material changes will be reflected on this page with an updated date below. There's no mailing list to notify, so check back if you're relying on a specific detail.
Contact
Questions about this policy can be sent to contact@testmytraits.com.